Recently I have been researching the various techniques that web developers utilize in order to make their websites more search engine friendly. I have found many contradicting information regarding this subject and many website advocate purely unethical behavior to say the least. Hopefully though I will steer you clear from those methods and show you how to properly optimize you website so that it can be found by the various search engines.

The very first thing I would do to optimize your website is to go to one of the many free resource sites on the Internet. These include such sites as:

http://www.sitereportcard.com

http://www.seocompany.ca/tool/free-seo-tools.html

http://www.spiderhelp.com/optimize/

This is the best place to start when you want to make sure your website is fully optimized for the various search engines. The benefit of these sites is that they rapidly point out the various flaws your website may be experiencing due to some of the inadvertent mistakes you make.

Also the following tips I have found to be the most useful when actually building a website.

1. Make sure you have the proper keyword placement on your website so that visitors know exactly where to look to find the content they are searching for.
2. Make sure your HTML is validated and free of any errors.

A good place to check for that is at: http://www.anybrowser.com/validateit.html

Also check for broken links at: http://www.anybrowser.com/linkchecker.html

3. Make sure you have utilized your META TAGS correctly
4. Make sure your page title is as descriptive as possible. This is more or less the same tip as #1 however it really helps the search engine but also the end user find what they are looking for on your website.
5. Make sure that if you have links to filenames that they utilize the same keyword phrases you want users to find your website. Also make sure you use the alt text when displaying images on your website as search engines also scan these as well for key phrases.

There are many other possible ways to increase the way your website is optimized for the web however I found these to be the most solid tips when creating a new website.